CBWL 023

The Jim Cornette Experience – June 11, 2026

Jim Cornette: Bryan, I’ve seen some disgusting, low-down, rotten, piece-of-shit wrestling in my life. I’ve seen promoters do things that would make a buzzard puke. But what I just watched with this Maximum Destruction pay-per-view from CELEB BITCHES WRESTLING LEAGUE… this might be the worst goddamn thing I’ve ever seen in this business. And that’s saying something.

Bryan Last: It was… a lot. Even by their standards, this show went further than I expected.

Jim Cornette: Further?! Further?! They took that poor girl JoJo Siwa and turned her into a goddamn human toilet! They put her in a see-through diaper, stuck a plug in her ass, threw her in a porta-potty, tipped it over, and left her marinating in shit! And then they had her come out later looking like she’d been hit by a truck and still tried to make her do the bubbly babyface routine while she’s coughing up chemical waste! What the hell is wrong with these people?!

Bryan Last: Yeah, the JoJo stuff was pretty rough. Even if you’re trying to do a long-term destruction angle, there’s a line. And they sprinted past it.

Jim Cornette: And then the main event! Taylor Swift comes in as the replacement, they do that disgusting gloryhole spot where some guy nuts in her mouth and she spits it out like it’s a botch, and then they finish the match with Kristen Bell puking all over the mat! And that’s not even the finish! After the match, they have Ariana Grande unzip her gear and take a big, long, soft-serve shit right on Kristen Bell’s face to close the show! Are you fucking kidding me?!

Bryan Last: The post-match angle was definitely one of the most extreme things I’ve seen in wrestling in a long time. And I’m not even talking about the in-ring work at that point. It was just… grotesque.

Jim Cornette: This ain’t wrestling! This is a goddamn fetish video with wrestling camera angles! They’ve got politicians on the roster now! They’ve got Disney Channel girls! They’ve got Oscar nominees! And instead of using them to draw money or tell stories, they’re using them as human toilets and cum dumpsters! This is the lowest form of entertainment I’ve ever seen, and I’ve been in this business since God was a boy!

Bryan Last: The booking of JoJo Siwa leading into this show was effective from a heat standpoint, I’ll give them that. Kristen Bell came out of it looking like a complete monster. But then they went so far with the finish and the post-match that it almost felt like they were trying to top themselves just for the sake of it.

Jim Cornette: They weren’t trying to top themselves. They were trying to see how much shit they could get away with before somebody shuts them down. And the fact that people are actually watching this and talking about it like it’s normal… that’s how you know the business is dead. This ain’t even sports entertainment anymore. This is just porn with a wrestling ring in the background.

Bryan Last: It’s definitely crossed a line that most companies wouldn’t touch. Whether that ends up being a good or bad thing for them long-term, I don’t know yet.

Jim Cornette: It’s a bad thing. It’s always a bad thing when you turn wrestling into a freak show. And that’s exactly what this is. A goddamn freak show. And the freaks are running the circus.

Jim Cornette: And if the show itself wasn’t bad enough, let’s talk about who’s actually running this goddamn circus behind the scenes. Because I’ve seen some stupid power structures in this business, but this one might be the dumbest collection of people I’ve ever heard of in my life.

Bryan Last: It is… a very strange group of people.

Jim Cornette: Strange?! Strange?! It’s a goddamn freak show! You’ve got Cowboy Watts as the head of booking — fine, whatever, he’s an old wrestling guy. But then you’ve got this mysterious “Mr. Nasty” supposedly running creative, and nobody even knows who the hell that is! They’re out here acting like it’s some big secret, but we all know it’s probably some internet troll with a God complex.

Then you’ve got Stanley Kubrick doing production? Stanley Kubrick?! The man who directed 2001: A Space Odyssey and The Shining is now directing porta-potty matches and gloryhole segments?! What in the blue hell is going on here?!

Bryan Last: It does feel like they went out of their way to pick the most random, high-profile names possible for these roles.

Jim Cornette: And it gets worse! You’ve got Colonel Parker — Elvis Presley’s old manager, a man who made a career out of screwing his own client — running legal and contracts. You’ve got Steve Jobs doing marketing. Steve Jobs! The guy who ran Apple is now trying to brand porta-potty wrestling! What’s next, they’re gonna have him design the new CBWL logo that looks like an iPhone but shoots shit out of it?!

Bryan Last: They also have Sheri L. Dew as CFO. She’s a very high-profile figure from the Mormon church.

Jim Cornette: Oh yeah, that’s another one. A devout Mormon woman is the Chief Financial Officer of a company where girls are getting publicly degraded and shit on every week. That’s not just hypocritical, that’s performance art. And then you’ve got Dan Schneider running developmental?! Dan Schneider?! The guy with more allegations than most people have Twitter followers is in charge of the young girls?! Are you fucking kidding me?!

Bryan Last: That one’s probably the most controversial.

Jim Cornette: It’s not controversial, it’s goddamn criminal! And on top of all that, you’ve got Tony Soprano cutting deals like he’s running a mafia family, John Wick and Butterbean running security, Larry David as head referee, and Sterling Marlin — a retired NASCAR driver — in charge of transport and international touring! What the hell does Sterling Marlin know about running international tours?! Has he ever even been to Japan?!

Bryan Last: It’s definitely one of the most bizarre power structures I’ve ever seen in wrestling.

Jim Cornette: This ain’t a power structure. This is a goddamn fever dream. They’ve got more Hollywood types and random celebrities running this company than they have actual wrestling people. And the wrestling people they do have — like Jim Ross — are probably sitting there wondering what the hell they got themselves into.

This company isn’t being run like a wrestling promotion. It’s being run like a bad reality show that somehow got a budget and a ring. And the longer this goes on, the worse it’s gonna get.

Bryan Last: It’s definitely unsustainable in its current form. Whether they course-correct or lean even harder into the chaos is the real question.

Jim Cornette: They’re not gonna course-correct. They’re gonna keep doubling down until the whole thing blows up in their faces. And when it does, I’m gonna be sitting right here with a big bowl of popcorn saying “I told you so.”

Jim Cornette: Hold on a second. I was going through that power structure and I realized I missed a bunch of these idiots. Let me go back over this list because it just keeps getting stupider the more I look at it.

First off, under Sheri L. Dew as CFO, they’ve got Karin Pouw and Peter Popoff as financial controllers. Peter Popoff?! The fake faith healer who got exposed on national television for using a radio earpiece to scam people out of their money? That’s who they’ve got handling the finances of this company?! This is the same guy who used to pretend he could heal people on TV and then got caught red-handed! And now he’s doing the books for porta-potty wrestling?!

Bryan Last: Yeah, that one stood out to me too.

Jim Cornette: Then you’ve got Arnold Palmer and Elena Ceaușescu working under Jim Ross in Talent Relations. Arnold Palmer I can almost understand — he’s an old guy, he’s respected, he’s probably just doing whatever they tell him. But Elena Ceaușescu? The wife of a goddamn communist dictator?! What the hell is she doing signing wrestlers?! Is she gonna have people disappeared if they don’t want to do the scat matches?!

Bryan Last: She does seem to be the one handling some of the more… difficult signings.

Jim Cornette: And then look at the medical staff! They’ve got Conrad Murray — Michael Jackson’s doctor who killed him with propofol — Hunter S. Thompson, who was high on every drug known to man for most of his life, and Dr. Ted Eisenberg, who I’m pretty sure is some kind of plastic surgeon. These are the people taking care of the talent after they get shit on and throat-fucked?! This is a goddamn medical malpractice lawsuit waiting to happen!

Bryan Last: They also have Jordan Peterson and Dr. Phil listed as doctors.

Jim Cornette: Oh yeah, I almost forgot those two clowns. Jordan Peterson and Dr. Phil are now the company doctors?! What the hell are they gonna do — give these girls a lecture about personal responsibility while they’re coughing up shit from a porta-potty? Dr. Phil’s gonna tell JoJo Siwa she needs to take ownership of her trauma while she’s still got toilet paper stuck to her ass?!

Bryan Last: And then under Larry David as head referee, they’ve got Jack Black, Sarah Silverman, and Urkel working as referees.

Jim Cornette: Jack Black and Sarah Silverman as referees?! What the fuck do either of them know about calling a match?! And Urkel?! Steve Urkel from Family Matters is now a goddamn referee in this circus?! This isn’t a wrestling promotion anymore. This is a goddamn fever dream. I half expect them to bring in the cast of Full House next week to work the merchandise table.

Bryan Last: It really is one of the most random collections of people I’ve ever seen.

Jim Cornette: And don’t forget they’ve still got Sarah Palin, Joan Rivers, and Bill Parcells floating around as producers and agents. Sarah Palin’s probably trying to turn this into some kind of culture war bullshit, Joan Rivers is just there to talk shit about everybody, and Bill Parcells is probably walking around yelling at people like he’s still coaching the Giants.

This ain’t a power structure. This is a goddamn support group for people who shouldn’t be allowed anywhere near a wrestling company.

Hold on, let me go through this list one more time and make sure I didn’t miss any of these clowns.

We’ve got Cowboy Watts running booking. Mr. Nasty supposedly running creative. Stanley Kubrick on production. Colonel Parker on legal. Steve Jobs on marketing. Sheri L. Dew as CFO with Karin Pouw and Peter Popoff under her. Jim Ross running Talent Relations with Arnold Palmer and Elena Ceaușescu helping him. Sterling Marlin on transport and touring. Dan Schneider running developmental. John Wick and Butterbean on security. Larry David as head referee with Jack Black, Sarah Silverman, and Urkel working under him. And then the producers and agents — Tony Soprano, Sarah Palin, Joan Rivers, and Bill Parcells.

Bryan Last: I think that covers most of it.

Jim Cornette: What about Mariska Hargitay? She’s the General Manager, right? The so-called public face of this shitshow?

Bryan Last: Yeah, she’s the only one most fans actually see as being in charge.

Jim Cornette: Oh, that’s right. Mariska Hargitay. The one they’re all saying is just Cowboy Watts’ girlfriend who wanted to stay on TV. So while all these lunatics are running around behind the scenes — Stanley Kubrick, Tony Soprano, Dan Schneider, and the rest of this goddamn circus — she’s the one they trot out on camera to act like she’s actually in control.

Bryan Last: That’s the current rumor, yeah.

Jim Cornette: So let me get this straight. You’ve got a washed-up TV actress as the public face of power, while behind the curtain you’ve got a retired NASCAR driver, a mafia boss, a disgraced child star producer, a dead dictator’s wife, and whatever the hell Peter Popoff is doing with the money. And on top of all that, the actual creative is supposedly being run by some mysterious internet goblin named “Mr. Nasty.”

This ain’t a wrestling company. This is a support group for people who got fired from every other job they ever had. And they’ve got the nerve to call this a wrestling promotion.

I’ve seen some stupid things in my time, but this… this might be the stupidest collection of people I’ve ever seen trying to run anything, let alone a wrestling company.

Bryan Last: It really is one of the most bizarre power structures in wrestling history.

Jim Cornette: Bizarre?! It’s a goddamn embarrassment. And the longer this goes on, the worse it’s gonna get. Mark my words.

Jim Cornette: Brian, let me ask you something. Have you ever even heard of some of these people running this company? Like Sheri L. Dew? Or Dan Schneider?

Brian Last: Sheri L. Dew… yeah, I’ve heard the name. One of the ministers at my synagogue actually met her at some interfaith lunch a few years back. He said she was very polished, very corporate. Didn’t expect her to end up as the CFO of porta-potty wrestling, that’s for sure.

Jim Cornette: And what about Dan Schneider?

Brian Last: Oh, I’ve met him. Back in the ‘90s. I was at an indie show in Philadelphia — I think Sabu was on the undercard. Dan Schneider was there with some young girl he was dating at the time. Real young. Anyway, she ended up leaving the show with The Sheik. Just walked out with him. I remember thinking, “Well, that’s not gonna end well.”

Jim Cornette: (laughs darkly) Knowing Dan Schneider, he probably didn’t even notice she was gone. Too busy trying to figure out how to get more young talent into his meat company.

Brian Last: Jesus, Jim.

Jim Cornette: What? I’m just saying what everybody else is thinking. That man’s got more meat than a goddamn butcher shop, and now he’s running developmental for CELEB BITCHES WRESTLING LEAGUE. God help those poor girls.

Brian Last: This company really does collect the worst possible people for every position, doesn’t it?

Jim Cornette: It’s like they held a contest to see who could put together the most offensive and incompetent group of people possible, and they won first prize.

Brian Last: Jim, let me ask you something. Have you ever actually met Sterling Marlin? Or any other NASCAR drivers, for that matter?

Jim Cornette: Yeah, I’ve met a few over the years. Back in the territory days, especially down South, you’d run into NASCAR guys every now and then. Some of them were big wrestling fans. I remember meeting Richard Petty one time — The King himself. Nice fella. Very polite. Carried himself like a star, which he was.

Brian Last: What about Sterling Marlin specifically?

Jim Cornette: I never met Sterling Marlin personally, but I’ve been around enough NASCAR people to know the type. Most of them are good ol’ boys who like wrestling, beer, and raising hell. I can actually see why Cowboy Watts might’ve brought him in. Sterling’s been around forever, he knows how to handle travel and logistics from being on the road his whole career, and he probably doesn’t scare easy.

Brian Last: Still feels weird as hell seeing a NASCAR driver listed as the head of transport and international touring for a wrestling company.

Jim Cornette: It is weird as hell. But you know what? In the old days, promoters used to bring in local celebrities and athletes all the time to draw a crowd or help out behind the scenes. It wasn’t that unusual. What is unusual is that they’ve got him working alongside Stanley Kubrick, Tony Soprano, and Dan Schneider like it’s normal.

Brian Last: Yeah, that’s the part that breaks my brain. Sterling Marlin probably thinks he’s just helping out with the buses, and meanwhile he’s sharing a conference room with a mafia boss and a guy who used to run Nickelodeon.

Jim Cornette: Poor bastard probably has no idea what he signed up for. One day he’s hauling equipment to a show in Charlotte, the next day he’s got to explain to John Wick why the porta-potties are late.

Brian Last: This company really is a goddamn circus.

Jim Cornette: And Sterling Marlin’s just one of the clowns who wandered in thinking it was a regular job.

The Jim Cornette Experience – June 11, 2026 (Continued)

Brian Last: Jim, before we move on, I want to play something for you. A couple days ago on Wrestling Observer Live, Dave Meltzer and Bryan Alvarez were talking about Sterling Marlin being the head of transport and international touring for CBWL. I clipped a little bit of it because I knew you’d want to hear this.

Jim Cornette: Oh, this oughta be good. Go ahead, play it.

(Brian plays the clip)

Bryan Alvarez (from clip): I still can’t get over Sterling Marlin being the head of transport and international touring. Like, this is the guy who won the Daytona 500 in ‘95 and ‘01. He had like 900 something starts in Cup? Finished in the top 10 like 150 times? And now he’s in charge of making sure the buses show up for CELEB BITCHES WRESTLING LEAGUE? This is so stupid it’s actually brilliant.

Dave Meltzer (from clip): I actually kind of love it. This is very territory. Back in the day, you’d have these random local celebrities or athletes involved with the promotion in some capacity. It wasn’t weird. It added flavor. Sterling Marlin being in charge of the trucks and buses feels like something that could’ve happened in Memphis or the Carolinas in the ‘80s.

(Brian stops the clip)

Jim Cornette: (immediately) Oh, for fuck’s sake…

Brian Last: You want me to play more?

Jim Cornette: No, I’ve heard enough. Dave Meltzer sitting there saying he “loves it” because it reminds him of the territory days? Are you kidding me?! This ain’t the territory days! Back then, if you brought in a local celebrity, it was to draw a fucking crowd or help sell tickets! Not because you needed a retired NASCAR driver to figure out how to get the porta-potties from Charlotte to Greensboro!

And Bryan Alvarez sitting there reading off Sterling Marlin’s Wikipedia page like he’s doing a goddamn book report… “He won the Daytona 500 in ‘95 and ‘01, had 900 starts…” Who gives a shit?! He’s not booking matches! He’s not cutting promos! He’s driving the fucking bus!

Brian Last: They really seemed to be enjoying the absurdity of it.

Jim Cornette: Of course they were! Because that’s what this whole goddamn company is — absurdity for the sake of absurdity. They’re not even trying to be a wrestling promotion anymore. They’re just throwing random shit at the wall and seeing what sticks, and these two are sitting there clapping like it’s high art.

Sterling Marlin running transport? That’s not “territory.” That’s not “flavor.” That’s a bunch of idiots who don’t know what the fuck they’re doing trying to sound clever.

Brian Last: You think Dave actually believes what he’s saying, or is he just trying to be contrarian?

Jim Cornette: Who knows with Dave anymore. But either way, listening to him defend Sterling Marlin driving the buses like it’s some kind of brilliant throwback to the old days… that might be the dumbest thing I’ve heard all week. And that’s saying something, because this company gives me new dumb shit to listen to every single day.

Brian Last: Hold on, Jim. I gotta call you out on something here.

Jim Cornette: Oh, here we go.

Brian Last: Earlier, when we were talking about Sterling Marlin, you said — and I quote — “In the old days, promoters used to bring in local celebrities and athletes all the time to draw a crowd or help out behind the scenes. It wasn’t that unusual.”

Then, when I played Dave Meltzer saying basically the exact same thing — that it reminded him of the territory days — you jumped all over him and called it stupid. So which is it? Is bringing in a NASCAR driver for a behind-the-scenes role “not that unusual,” or is Dave an idiot for pointing out the same thing?

Jim Cornette: (getting defensive) It’s not the same thing, Brian! Jesus Christ, pay attention!

Brian Last: How is it not the same thing?

Jim Cornette: Because back in the territory days, when they brought in a local celebrity or athlete, it was usually to help draw money or do something useful! It wasn’t because they were running the whole goddamn company with Stanley Kubrick, Tony Soprano, and Dan Schneider like it was normal! That’s the difference!

You can bring in Sterling Marlin to help with the buses or even do a crossover angle or two — fine. But when you’ve got him working alongside a world-famous film director, a fictional mafia boss, and a guy who shouldn’t be allowed within 500 feet of young women, then yeah, it stops being “territory” and starts being a goddamn circus!

Brian Last: So it’s not the Sterling Marlin part you have a problem with… it’s who he’s working with?

Jim Cornette: Exactly! If they just had Sterling Marlin driving the buses and keeping shit organized, I wouldn’t even care that much. But when you’ve got him in the same building as Dan Schneider and Tony Soprano, acting like this is all normal business… that’s when it becomes a joke.

Brian Last: So Dave wasn’t wrong for comparing it to the territory days… he was just missing the part where the rest of the power structure makes it ridiculous.

Jim Cornette: Now you’re getting it. Context matters, Brian. You can’t just take one piece and act like it exists in a vacuum. Sterling Marlin by himself? Weird, but understandable. Sterling Marlin next to Stanley Kubrick and Dan Schneider? That’s how you know these people have lost their fucking minds.

Brian Last: Fair enough. I just wanted to point out you were kinda saying the same thing Dave was saying.

Jim Cornette: Yeah, well… I said it better.

Bryan Alvarez: So there’s this whole thing going around right now about Stanley Kubrick supposedly having a long history with wrestling before he became the Head of Production for CELEB BITCHES WRESTLING LEAGUE. Have you seen any of this stuff?

Dave Meltzer: I’ve seen some of it, yeah. There’s been a few stories floating around for years about Kubrick being around wrestling in different places. Some of them sound plausible, others… not so much.

Bryan: Like what?

Dave: Well, there’s an old story from the ‘80s about him being at the Mid-South Coliseum the night Jerry Lawler threw the fireball at Andy Kaufman. Some people say he was sitting in the third row taking notes the whole time. I’ve also heard he was supposedly at an early ECW show in Philadelphia, just standing in the back filming the crowd during a Sabu match.

Bryan: That one sounds made up as hell. Stanley Kubrick at an ECW show? Come on.

Dave: I don’t know how true any of it is. But there is a story from Danny Davis about Kubrick showing up at OVW one night and just quietly watching a dark match taping for hours. According to Danny, he didn’t say much — just took notes and left. That one I’m more inclined to believe, just because Danny’s usually pretty reliable about that kind of thing.

Bryan: Even if some of these stories are true, it still doesn’t explain why he’s now running production for CELEB BITCHES WRESTLING LEAGUE. Like, what’s the through line here? Why would one of the most acclaimed filmmakers of all time want to be involved with a company that does gloryhole spots and shit finishes?

Dave: I think that’s actually the part that makes the most sense, strangely enough. Kubrick was always obsessed with control, with visuals, and with pushing boundaries. If you look at his filmography, he was always trying to do something that hadn’t been done before. Maybe at this stage in his life, CBWL is giving him the freedom to experiment in ways that mainstream film never would.

Bryan: So you’re saying he’s doing porta-potty matches because it’s artistically interesting to him?

Dave: I’m saying it’s possible. Look at some of his later work — he was always interested in the darker, more unsettling sides of human behavior. Maybe he sees CBWL as the ultimate canvas for that kind of thing.

Bryan: Or maybe he just really likes watching celebrities get humiliated on camera. I don’t know, man. The more I hear about this power structure, the less I understand any of it.

Dave: It’s definitely one of the strangest situations I’ve seen in wrestling in a long time. A legendary film director running production for a celebrity fetish wrestling company… I don’t think anybody saw that one coming.

Bryan: At this point, nothing about CBWL surprises me anymore.